About Us

Katrina Christine is the creator of Villain Lashes, a lash line born from both personal experience and professional necessity. After losing her natural lashes following a fluke lash extension appointment, Katrina found herself searching for strip lashes that looked flattering, felt comfortable, and offered true versatility. At the time, the lash market lacked the range of styles and thoughtful design options available today.

With over 26 years of experience in bridal beauty, film, photography, and editorial makeup, Katrina knew firsthand that lashes are never one-size-fits-all. Different eye shapes, sizes, occasions, lighting, and makeup styles all require different lash looks. She wanted lashes that could enhance natural beauty, photograph beautifully, elevate bridal glam, and still feel wearable and comfortable.

Using her artistry background and deep understanding of facial balance, Katrina developed Villain Lashes to bridge the gap between beauty trends and real-world wearability. Each style was created with intention. Designed to flatter a variety of eye shapes, complement different glam levels, and give women options to express every side of themselves, from soft and feminine to bold and dramatic.

Villain Lashes is more than a lash line. It is a reflection of resilience, expertise, and the belief that beauty should adapt to the woman wearing it, not the other way around.

Alicia is an integral part of the Allure Artistry and Villain Lashes brand, bringing talent, heart, and a fresh creative energy to the business. As Katrina Christine’s trusted partner, Alicia plays a key role in helping bring the vision of both brands to life, from beauty services and education to product growth and client experience.

With a passion for artistry and an eye for detail, Alicia has become known for her ability to create polished, confidence-boosting looks while making every client feel comfortable and cared for. Her warm personality and dedication to excellence make her a natural fit within the Allure experience, where luxury service and genuine connection go hand in hand.

Beyond artistry, Alicia is deeply involved in the continued growth of Villain Lashes, helping expand the brand while supporting the mission of creating lashes that are versatile, flattering, and empowering for women of all styles.

Together, Katrina and Alicia combine experience, innovation, and a shared love for beauty to continue building brands that help women feel confident, elevated, and unapologetically themselves.